Case studies
Career case study
Scaling paid search in Australia, then accelerating international growth in New Zealand.
Work from Ed Jones’s agency career before founding Edify Digital.
New Zealand
+2,045.44%
NZ revenue
+26.72%
AU revenue
+61.17%
AU impressions
More case studies
Career case study
Scaling ecommerce revenue while more than doubling return on ad spend.
+148%
YoY conversion value
+105%
YoY ROAS
Halved
CPA
Ecommerce Performance · Paid Search & Performance
Work from Ed Jones’s agency career before founding Edify Digital.
View case studyCareer case study
Turning a single-market training business into a global growth engine.
+39.66%
Business revenue
+45%
International conversion value
60
New markets entered
International Growth & Localisation · Paid Search & Performance
Work from Ed Jones’s agency career before founding Edify Digital.
View case studyCareer case study
Growing Microsoft Ads revenue while sharply improving acquisition efficiency.
+59.30%
Revenue
-34.04%
CPA
+96.44%
ROAS
Paid Search & Performance · Ecommerce Performance
Work from Ed Jones’s agency career before founding Edify Digital.
View case studyCareer case study
Scaling applications and course revenue with Performance Max and broad match.
+1,028%
PMax revenue
+120%
Applications
+66%
ROAS
Paid Search & Performance
Work from Ed Jones’s agency career before founding Edify Digital.
View case studyCareer case study
Generating more Microsoft Ads conversions while reducing spend and CPA.
-60%
CPA
+74%
Conversions
-31%
Spend
Paid Search & Performance
Work from Ed Jones’s agency career before founding Edify Digital.
View case studyCareer case study
Growing business revenue and conversion efficiency with only modest additional spend.
+23.84%
Business revenue
+35.31%
Conversion rate
+16.35%
Conversion value
Ecommerce Performance · Paid Search & Performance
Work from Ed Jones’s agency career before founding Edify Digital.
View case studyCareer case study
Turning app acquisition into a scalable customer-growth channel.
745
August installs
90%
Installs via App Promotion Campaigns
2,706
App Promotion Campaign installs
Paid Search & Performance
Work from Ed Jones’s agency career before founding Edify Digital.
View case studyCareer case study
Scaling multi-location bookings while improving account-wide acquisition efficiency.
+54%
Bookings
-5.5%
CPA
+196%
PMax bookings
Paid Search & Performance
Work from Ed Jones’s agency career before founding Edify Digital.
View case studyCareer case study
Scaling January travel demand dramatically while staying close to the required return.
+43%
Revenue YoY
+1,037%
Media investment
-2.5%
ROAS from target
Paid Search & Performance
Work from Ed Jones’s agency career before founding Edify Digital.
View case studyCareer case study
Using Performance Max and video to grow awareness and conversions together.
+62.28%
Conversions
+26.57%
Clicks
+7.53%
ROAS
Ecommerce Performance · Paid Search & Performance
Work from Ed Jones’s agency career before founding Edify Digital.
View case studyCareer case study
Using margin-led Performance Max structure to strengthen Black Friday ecommerce performance.
+22%
Conversion value YoY
+26%
ROAS vs other activity
63%
Click volume via PMax
Ecommerce Performance · Paid Search & Performance
Work from Ed Jones’s agency career before founding Edify Digital.
View case studyCareer case study
Rebuilding local lead generation around intent-rich AI and automation.
18%
Conversion rate
9×
More hyper-local landing pages
100%
AI Max adoption
Paid Search & Performance
Work from Ed Jones’s agency career before founding Edify Digital.
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