About
About Edify Digital
Edify Digital is a performance marketing agency founded by Ed Jones, built to give businesses direct access to experienced, transparent and commercially focused digital marketing support.
The Edify story
A new agency. Not new experience.
Edify Digital is a relatively new business. The experience behind it is not.
Ed spent more than two decades inside agencies - small specialists, global networks and fast-growing independents - before deciding to build something with less distance between the senior person and the work.
Most businesses buying paid media meet an experienced strategist during the pitch and rarely afterwards. Edify is deliberately set up the other way around: the person who assesses the opportunity is the person doing and directing the work.
That shapes the kind of clients Edify suits. It works best with businesses that have real growth ambitions, meaningful media investment and an interest in understanding the reasoning behind decisions rather than just receiving a monthly report.
Ed Jones
26 years across the UK and Australia.
A career spent almost entirely in paid media, through several eras of how it works.
The Search Works
United Kingdom
Early career in search marketing at a specialist UK search agency, learning the craft when paid search was still being figured out.
Harvest Digital
United Kingdom
Broadening across digital channels and working on campaigns for established consumer and B2B brands.
iProspect
United Kingdom
Global network agency experience, with the scale, process and measurement rigour that comes with large accounts.
Croud
United Kingdom, then Australia
Relocated to Australia to help build Croud's presence across ANZ and APAC, working across local and international campaigns.
Online Marketing Gurus
Australia
Six years as Head of Paid Media, during which the paid media team grew from around eight people to fifty.
Edify Digital
Rose Bay, Sydney
Founded Edify Digital to bring senior performance marketing experience directly to the businesses it serves.
At Online Marketing Gurus, Ed spent six years as Head of Paid Media, during which the paid media team grew from roughly eight people to fifty. Before Australia, he relocated from the UK to help build Croud's presence across ANZ and APAC.
Career experience
Brands Ed has worked with.
Across previous agencies in the UK and Australia. These are Ed's career engagements, not Edify Digital client relationships.
- Net-a-Porter
- Saga
- Michael Page
- Tradelink
- Universal Music Group
- Macquarie University
- T2
- Virgin Active
- Casio
- Archie Rose
- Medik8
Why Edify exists
Disciplined strategy over platform fashion.
Edify is built around a straightforward idea: great performance marketing is not about chasing platforms or trends.
It comes from disciplined strategy, honest reporting, genuine partnership with clients and close collaboration with the right specialists and media partners when they can improve the outcome. Those four things, done consistently, outperform novelty almost every time.
In practice that means being clear about what a channel is capable of, reporting results that can be checked, and saying so when something has not worked.
Client performance comes first. If another specialist is better placed to handle part of the work, Edify is comfortable working alongside them rather than forcing everything in-house. Ed’s agency experience also gives him a strong benchmark for what good specialist work should look like.
Values
Four things clients should be able to rely on.
Honest
Straightforward advice focused on what will genuinely move your business forward.
Transparent
Clear strategy, reporting and communication, so you always know what is happening and why.
Supportive
Senior marketing support that works alongside your team and feels like an extension of your business.
Authentic
No buzzwords or one-size-fits-all playbooks. Just thoughtful strategy, testing and continuous improvement.
Learning philosophy
Nobody knows everything.
Edify is committed to excellence and to wisdom - and wisdom starts with recognising that nobody knows everything.
Platforms change, measurement changes, and tactics that worked last year sometimes stop working without warning. The only durable response is to keep learning, keep testing and keep developing.
That is why testing is built into how Edify works rather than treated as an optional extra, and why results that disprove an assumption are reported as plainly as the ones that confirm it.
Around the industry
Photography from Edify and the wider industry.
Genuine photographs from industry events and sessions Ed has taken part in.
Next step
Let's talk about your growth.
Tell Ed where the business is today and what you're trying to achieve. The first conversation is simply about whether Edify can help.