Services
Performance marketing, without the smoke and mirrors.
Edify covers the major paid media channels - search, social and programmatic - along with ecommerce performance, international growth and organic search support.
The mix is built around your business rather than forcing every business into the same template. That means some channels get recommended and others get ruled out, with the reasoning explained either way.
What we do
Six areas, planned as one strategy.
Each area can run on its own, but they work considerably better when planned together with shared measurement.
Media planning
Plan the investment, not the channels.
Edify looks at the whole media budget before deciding where each dollar should go. Channels are not given fixed shares simply because they exist. Investment is concentrated where the strongest commercial opportunity and evidence sit, with successful channels pushed while profitable headroom remains and budget reallocated when the data points elsewhere.
Where the scale, data and decision justify it, broader measurement approaches such as marketing mix modelling can also help build a clearer view of channel contribution beyond platform reporting.
The principle is simple: treat the client’s marketing investment with the same discipline you would your own.
Start here
Not sure which channels you need?
That is a perfectly reasonable position, and it is the right order of events.
Channel selection should come after understanding the commercial objective, the audience, the economics of the business and the data you already have.
Choosing channels first is how businesses end up with budget in the wrong place and a report nobody can act on. A plan built the other way around tends to be smaller, clearer and more effective.
If a channel is not right for you, Ed will say so - including when that means recommending less spend rather than more.
How engagement works
From first conversation to ongoing work.
- 01
Initial conversation
A straightforward discussion about the business, the goals and what is currently getting in the way. No pitch deck.
- 02
Review and proposal
A look at existing accounts, tracking and data, followed by an honest view of the opportunity and what would be involved.
- 03
Onboarding
Access, measurement, reporting and priorities are agreed, with a clear plan for the first ninety days.
- 04
Ongoing work
Regular optimisation, testing and reporting, with direct access to Ed and documented reasoning behind changes.
Next step
Looking for a better way to grow?
Tell Ed what you're trying to achieve and where your marketing is today. The first conversation is simply about whether Edify can help.