Experience
Work that stands up to scrutiny.
Edify only publishes performance claims when they can be properly evidenced and approved. Ed can talk you through relevant experience, comparable campaigns and what realistic performance could look like for your business.
The Edify Standard
- 01
Verified
Claims should be supported by real evidence.
- 02
Contextual
Results only make sense when the starting point and conditions are understood.
- 03
Realistic
Expectations should reflect the business, market and economics.
Relevant experience
What Ed can talk you through.
A conversation can often provide more useful context than a stripped-back case study, because it can be specific to your business, market and starting point.
- 01
Comparable work.
Relevant sectors, business models and channel mixes Ed has worked across, including the decisions that shaped the approach.
- 02
Realistic expectations.
What performance may reasonably look like given your economics, competition, current marketing and starting point.
- 03
Relevant context.
The channels, market conditions and strategic decisions that shaped comparable work, so you can understand what may apply to your situation.
Career experience
Experience includes work across brands such as:
- Net-a-Porter
- Universal Music Group
- Macquarie University
- T2
- Virgin Active
- Medik8
Next step
Looking for a better way to grow?
Tell Ed what you're trying to achieve and where your marketing is today. The first conversation is simply about whether Edify can help.