Career case study
CV Check: scaling search performance from Australia into New Zealand.
During Ed Jones’s agency career before founding Edify Digital, he worked on paid media strategy for CV Check across Australia and New Zealand, using Google Ads, Performance Max, automation, location-led targeting and structured measurement to grow visibility, traffic and revenue.
Career case study — work from Ed Jones’s agency career before founding Edify Digital.
Services: Paid Search & Performance · International Growth & Localisation
Results at a glance
Performance that earned attention.
- +2,045.44%
- NZ revenue
- +26.72%
- AU revenue
- +61.17%
- AU impressions
The challenge.
CV Check wanted to increase sales and brand visibility in a competitive market while improving ad relevance and making media investment more scalable.
In Australia, the focus was on increasing revenue, impressions and traffic through more relevant state-based targeting.
In New Zealand, the challenge shifted to international expansion: scaling investment substantially while continuing to grow revenue efficiently.
The approach.
Search & Performance Max
Google Ads and Performance Max were used together to capture demand, promote key offers and expand reach.
Location-led relevance
State-based targeting, dynamic keyword insertion and location-specific messaging were used to make ads more relevant to the user’s market.
Automation & forecasting
Automated bidding, responsive search ads, Performance Planner and data modelling were used to guide optimisation and budget decisions.
Measurement
Performance was assessed using revenue growth, conversion value, traffic, impression share and conversion timing rather than relying on a single platform metric.
Growing the Australian market.
The Australian campaign focused on improving visibility and relevance while increasing sales and revenue.
Australia · Performance snapshot
- Paid media spend
- +42.87%
- Revenue
- +26.72%
- Impressions
- +61.17%
- Traffic
- +25.68%
State-based targeting and personalised location messaging helped improve relevance, while forecasting and ongoing optimisation supported increased investment.
Scaling into New Zealand.
The New Zealand work focused on international expansion, using Google Ads, Performance Max, automated bidding and budget forecasting to scale activity significantly.
+1,269.20%
Paid media spend
+2,045.44%
Revenue
The increase in investment was accompanied by substantially stronger revenue growth, demonstrating the scale achieved through the New Zealand expansion.
Industry recognition
Recognised by Google for international growth.
The New Zealand expansion formed part of work from Ed’s agency career that received an international growth award from Google.
What the work demonstrated.
Scaling media successfully is not simply a matter of increasing budget. The CV Check work combined market-specific targeting, forecasting, automation and measurement so investment could grow alongside a clear view of commercial performance.
Related services
The services behind this work.
Paid Search & Performance
Google Ads, Google Shopping and Microsoft Advertising designed around profitable growth and measurable demand.
Paid SearchInternational Growth & Localisation
Support for businesses entering new markets, including local media strategy, market research, localisation and transcreation.
International GrowthNext step
Looking for a better way to grow?
Tell Ed what you're trying to achieve and where your marketing is today. The first conversation is simply about whether Edify can help.