Career case study
Screenwise: scaling course applications and revenue through Performance Max.
During Ed Jones’s agency career before founding Edify Digital, he worked on paid search strategy for Screenwise, an Australian film and television acting school, using Performance Max, broad match and audience-led campaign structure to grow course applications and revenue.
Career case study — work from Ed Jones’s agency career before founding Edify Digital.
Services: Paid Search & Performance
Results at a glance
More applications, stronger return.
- +1,028%
- Revenue via PMax
- while cost increased 200%
- +120%
- Applications
- +66%
- ROAS across campaigns
The challenge.
Increase course applications and revenue while maintaining a return on investment greater than 10:1.
The approach.
Performance Max audience targeting
Separate asset groups
Built around top categories, keyword themes and relevant audiences.
Seasonal budget concentration
Focused around key enrolment periods.
Broad Match Search
Supporting Performance Max.
Strong imagery and direct calls to action
What the work demonstrated.
The Screenwise work showed how Performance Max can complement search in a lead-generation environment when audience signals, seasonal timing and campaign structure are aligned around the decision journey.
Related services
The services behind this work.
Next step
Looking for a better way to grow?
Tell Ed what you're trying to achieve and where your marketing is today. The first conversation is simply about whether Edify can help.