Career case study
Elite Body Contouring: scaling bookings across a growing clinic network.
During Ed Jones’s agency career before founding Edify Digital, he worked on the search transformation strategy for Elite Body Contouring, combining clinic-level Search with a localised Performance Max structure to scale lead generation while maintaining control over acquisition efficiency.
Career case study — work from Ed Jones’s agency career before founding Edify Digital.
Services: Paid Search & Performance
Results at a glance
Scale with local control.
- +54%
- Total bookings
- 2,736 → 4,223
- -5.5%
- CPA
- +196%
- PMax bookings
The challenge.
Traditional Search captured demand but was not delivering the scale required for expansion.
Automation needed to grow the account without losing local control or leaving individual clinics behind.
The approach.
Hybrid Search structure
Treatment campaigns and clinic campaigns.
Performance Max at two levels
All Locations and individual clinics.
Branded Search protection
Automated bidding
Maximise Conversions and Target CPA.
Clinic-level CPA benchmarks
Campaign weighting
Budget allocation around local performance.
Growing bookings across the network.
+46%
Account-wide cost
+54%
Bookings
2,736 to 4,223
-5.5%
CPA
+230%
Performance Max spend
+196%
Performance Max bookings
777 to 2,296
What the work demonstrated.
The Elite Body Contouring work demonstrated that automation and localisation do not have to be opposing strategies. Performance Max provided scale while clinic-level structure and benchmarks maintained local accountability.
Related services
The services behind this work.
Next step
Looking for a better way to grow?
Tell Ed what you're trying to achieve and where your marketing is today. The first conversation is simply about whether Edify can help.